This interview was a win for Starbucks and Schultz but I won't say it was a loss for MSNBC. The interview never mentioned the agreement they have with each other, despite the publics want for full disclosure. But I agree with MSNBC's decision to not have aggressively asked it or discussed it. I think they handled it well and were not bullied. "Our regular viewers are well aware that Morning Joe is 'Brewed by Starbucks.'"
From a Journalism standpoint, the interview sounds dull and not hard hitting. So while it wouldn't have been a loss for either side, both sides lacked a wow and interest factor. Schultz should have been prepared for some hard hitting questions or at least bringing them to the table. However, I can't blame him for just riding the calm wave. Either way, I agree that it was good PR to have signed with MSNBC and have their show 'Brewed by Starbucks.' I bet it did bring in the target market they wanted to appeal to. I wouldn't call this a bump in a road, more like a lack of a bump in the road.
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