PREP 15- Bad Taste Tweet Release

How would I have advised James Taranto to word his tweet about the Colorado massacre? It is kind of a loaded question. Like the text suggests, sometimes tweeting or a short news release will not be sufficient. In this case, that was true. I would have suggested that Taranto, first and foremost, avoided tweeting because it can be translated differently by people. In this case, his tweet was interpreted as insensitive and unsympathetic to the tragedy. Tweets lack clarity and precision.