Occupy...but what exactly? PREP4

We all heard about Occupy Wallstreet and its effects on the area in Manhattan. I can honestly say, however, that none of it was positive from what I remember. So was it successful in its movement? I don't think so. Occupy started off with a huge potential to achieve something. They were bringing attention to a problem in the government and ecconomic figureheads, but the process on which they took hurt them more than helped them. They negatively effected the merchants and local salespeople who they were indirectly saying they were trying to help, engaged in criminal activities, and had terrible or questionable hygiene. This was meant to be a social movement that would spread on its own, however, you need the public and the publics opinion of you to be successful. They failed at that and so ultimately I say the movement failed.

If I was there PR person, I would have a list of objectives to be carried out before, during and after the occupation of Wallstreet.
1. Communicate to all local merchants and express our respect of them and their businesses, promising to stay out of their way as much as possible.
2. Establish that this is a respectable campaign, and therefore will be treated as such. All members participating should be positive and respectful to the surroundings, people around, and eachother.
3. Have an established leader that would oversee publicly.
4. Rent porta-potties for the area so hygiene could be maintained. Through donations have samples of deodorant, toothpaste and sprays for participators to use.
5. Have clean-up crews available to maintain the area.
6. Hire Occupiers to work as security for the Occupation and keep all occupiers in line.
7. Make sure there is an established message that is consistent and everyone is familiar with it (use social media, posters, etc.)

Ghandi and other figureheads spearheading movements weren't successful because of aggression or scare-tactics. They won over the public because they appealed to the public more. Goal for Occupy: Win over public, win the movement.